Prosperity with Integrity: Transforming CSR to Benefit Business and Society


Canada is increasingly seen as just another developed country compromising public health, human rights and the environment to increase profit. But this doesn’t have to be the case.


In this presentation, co-authors of the “CSR Guide to Multinational Corporations in ChinaLanlin Bu and Michael Bloomfield explain the importance of Corporate Social Responsibility that benefits both society and business. Bloomfield and Bu propose a Canadian protocol for operating at home and abroad that will rebuild our reputation and encourage stakeholder engagement.


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